We use a NPD process known by many names. It is a disciplined cross functional decision-making framework, which employs a series of stages and gates to drive product success. Not only does this process reduce complexity and bureaucracy but more importantly, provides our organization with a common language. Defined, cross-functional contributions from teams and executives from ideas through to launch, at the right pace and level of detail helps us accelerate time to market, improve quality and ease of manufacturability, increase the probability of success, and reduce risk. The process also allows us to utilize both our human and capital resources more effectively.
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